Andrews Yacht Design

A salesperson or marketer might think they have an advantage over a copy advertisement because they can create an environment that will make their shoppers buy. For instance, take Abercrombie and Fitch; in that store there is a very unique setting: loud music, shirtless models, beautiful employees. They're right, they can create that type of atmosphere that puts people in the mood to buy their specific product, but they're also wrong. And here's why:

You can create the same exact type of atmosphere in your copy, without your prospect ever setting foot in a store or any kind of environment can visually and thematically manipulate.

How is this possible?

Because with the words you use, the style of your copy, the graphics you choose, and everything that has anything to do with the style of your advertisement can be used to create an effective environment that will compel your reader to buy now.

An example:

For instance, if you are advertising a big blow-out sale, you can manipulate your copy so that people feel like they are in an environment to buy a lot of cheap products. You can use huge font for your prices and for words like "free" and "blowout" or "sale", and use a lot of images and graphics depicting a similar tone and style. You wouldn't want to send out copy that looked like a wedding invitation with calligraphy and elegant prose, because that's not the mood or environment that would be conducive to buying products from a big sale.

However, if you were selling something very expensive, like a yacht, you would want that refined copy to be sent out in order to instill in your prospect a sense that your establishment is high class, reputable, the kind of business they would want to buy a yacht from.

All this atmosphere establishing was done without the consumer leaving their home or computer. It is vital to establish this connection with your buyer, just as vital as grabbing and maintaining their attention.

In conclusion:

Be very meticulous with the design of your advertisement. This is the only way for you to create an atmosphere for your target market through copy. You can get the consumer to feel compelled to buy by simply tailoring your advertisements layout to the type of product you are trying to sell. So while you are grabbing your subject's attention with one hand, start painting them an environment to buy in with the other.

If you do this I promise you will see some hefty increases to the revenue that streams into your business. People will be ready to buy as soon as they step foot in your store or make the initial contact for a potential purchase.

Andrew Sundstrom has been described as "America's Fastest Growing Copywriter." He's an income increasing results focused copywriter and the author of Ultimate Guide To Copywriting That Makes You Rich, which shows you exactly how to adapt new and proven money-making copywriting methods to your business.

Get your FREE chapter of Andrew's New York Times best-setting book click here now: [http://andrewsundstrom.com] Plus, you'll get the award winning Consumer Guide To Copywriters Special Report.